The early 4G land grab is set to take place in the corporate market and the emphasis on quality of service, network availability and corporate specific data mining will become a critical component in service differentiation. The Telco that can swiftly gain insight into both network performance and customer behaviour can achieve rapid market differentiation that will enable essential revenue generation.
4G allows far more elaborate content to be delivered and provides operators with the chance to compete on quality of service for the first time, offering new differentiation opportunities with corporate clients. 4G opens the door to a raft of new tariffing options for consumers and corporates.
As well as opening the door to a raft of new tariffing options for consumers and corporates, 4G provides deeper insight into network usage and customer behaviour. It will deliver new data, with intelligent devices – from handsets to network components - providing rich metadata about the way the network is being used. To deliver a consistent and relevant quality of service, network operators need to rapidly create a strategy for capturing and exploiting this insight.
To find out more about the future with 4G and how can operators monetise their LTE networks – download our eBook http://info.m7ms.co.uk/the-future-with-4g/